The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Into the Arctic
Agency: Hello Monday / Aarhus
Client: Greenpeace Category: User Experience Design - Web / Design Craft
Killing Kennedy
Agency: Mullen / Boston
Client: National Geographic Category: User Experience Design - Web / Design Craft
30 Years of Mac
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client: Apple Category: User Experience Design - Web / Design Craft
Names for Change
Agency: McKinney / Durham
Client: Urban Ministries of Durham Category: User Experience Design - Web / Design Craft
LIFE SIZE MESSI
Agency: Wieden+Kennedy / Amsterdam + Resn / Wellington + Assembly / Auckland
Client: ELECTRONIC ARTS Category: User Experience Design - Web / Design Craft
Graffiti General
Agency: BETC Digital / Paris
Client: BETC Category: User Experience Design - Web / Design Craft
AudiUSA.com
Agency: AKQA / San Francisco
Client: Audi of America Category: User Experience Design - Web / Design Craft
Nautilus
Agency: Code and Theory / New York
Client: Nautilus Category: User Experience Design - Web / Design Craft
Fighter Pilot - Behind The Visor
Agency: George Patterson Y&R / Melbourne
Client: Royal Australian Air Force Category: User Experience Design - Web / Design Craft
Epic Playdate / Hyundai Santa Fe
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: User Experience Design - Web / Design Craft
Pi's Epic Journey
Agency: Soap Creative / Los Angeles
Client: 20th Century Fox Home Entertainment Category: User Experience Design - Web / Design Craft
Award:
2014 Interactive Gold Pencil
Agency:
Hello Monday / Aarhus
Client:
Greenpeace
Title:
Into the Arctic
Category:
User Experience Design - Web / Design Craft
Annual ID:
140542N
Award:
2014 Interactive Gold Pencil
Agency:
Mullen / Boston
Client:
National Geographic
Title:
Killing Kennedy
Category:
User Experience Design - Web / Design Craft
Annual ID:
140843N
Award:
2014 Interactive Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client:
Apple
Title:
30 Years of Mac
Category:
User Experience Design - Web / Design Craft
Annual ID:
141192N
Award:
2014 Interactive Silver Pencil
Agency:
McKinney / Durham
Client:
Urban Ministries of Durham
Title:
Names for Change
Category:
User Experience Design - Web / Design Craft
Annual ID:
140804N
Award:
2014 Interactive Silver Pencil
Agency:
Wieden+Kennedy / Amsterdam + Resn / Wellington + Assembly / Auckland
Client:
ELECTRONIC ARTS
Title:
LIFE SIZE MESSI
Category:
User Experience Design - Web / Design Craft
Annual ID:
141250N
Award:
2014 Interactive Bronze Pencil
Agency:
BETC Digital / Paris
Client:
BETC
Title:
Graffiti General
Category:
User Experience Design - Web / Design Craft
Annual ID:
140168N
Award:
2014 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Audi of America
Title:
AudiUSA.com
Category:
User Experience Design - Web / Design Craft
Annual ID:
140053N
Award:
2014 Interactive Merit Award
Agency:
Code and Theory / New York
Client:
Nautilus
Title:
Nautilus
Category:
User Experience Design - Web / Design Craft
Annual ID:
140224N
Award:
2014 Interactive Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Royal Australian Air Force
Title:
Fighter Pilot - Behind The Visor
Category:
User Experience Design - Web / Design Craft
Annual ID:
140453N
Award:
2014 Interactive Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
Epic Playdate / Hyundai Santa Fe
Category:
User Experience Design - Web / Design Craft
Annual ID:
140578N